Marketing of Adventure tour in Cairns, Australia Coursework

Marketing of Adventure tour in Cairns, Australia - Coursework Example A competitor analysis is a managerial strategy that assesses the strengths and weaknesses of competitors thus enabling the business to identify market gaps and capitalize on them so as to guarantee its own success. However, most business people do not conduct this kind of market assessment using the correct procedures thus resulting in many enterprises operating on outdated market information that may not hold the exact market situation at the current date (Oster, 1999). Moreover, competitor analysis is an essential tool in business management since it provides the business with the appropriate information about its competitors. The business would therefore capitalize on its competitors’ weaknesses to be the leader in its line of business. Staying a head of competition is an essential business goal that each individual company should employ for successful operation. Diversification of operation is an important strategy to manage stiff competition. Passion of paradise among other competitors that quicksilver cruiser faces offer a relatively limited range of products and thus the fact that quicksilver cruises offers a wide range products keeps it ahead of competition. Quicksilver Cruise is the largest scuba diving offering company in Australia and this can be attributed to its reduced price and efficient tour offers that are appealing to most tourists. However, it is worth noting that the sector is very competitive and proper advertising techniques should be employed so as to popularize the company.